Join the Credo family

Sr Product Marketing Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Wednesday, June 21, 2023

Who we are:

Productboard is the customer-centric product management platform that helps organizations get the right products to market, faster. Over 6,000 companies, including Salesforce, One Medical, Cartier, Microsoft, and Korn Ferry, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. With offices in San Francisco, Prague, and Vancouver, Productboard is backed by leading investors like Dragoneer Investment Group, Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

What you’ll do:

We need your help with building a strategic, powerhouse product marketing function that lands products in the market, influences product strategy, and delivers the right messaging and positioning to fuel our next stage of growth. This is a highly visible and strategic role where you will be building sub-functions, driving go-to-market strategy, partnering with almost every team at Productboard, and defining new ways of working to support our business goals.

The role will report to our Director of Product Marketing and is based in the San Francisco Bay Area (hybrid, 2 days per week in SF).

You will:

  • Craft differentiated messaging, positioning, and stories for our target audiences, informed by a deep understanding of our customers, market, and product

  • Orchestrate impactful product launches that drive growth and engagement, working closely with counterparts across Marketing, Product, Sales, GTM Enablement, and Customer Success

  • Become an expert in the customer buying decision, competitors, and fast-evolving landscape and represent the voice of the customer throughout the organization

  • Use insights from customer conversations and internal data to proactively identify ways to improve our messaging, sales process, and product capabilities

  • Make sure our customer-facing teams are set up for success through impactful enablement programs

  • Partner closely with our Content and Revenue Marketing teams to land cohesive campaigns that drive customer demand, adoption, or expansion

  • Develop assets (e.g., presentations, data sheets, webpages) that support all levels of our marketing funnel + stages of our sales process

  • Build and scale repeatable programs and processes that supports our business objectives, and takes our Product Marketing team to the next level

What you bring to the table:

  • 6+ years of job experience, with 4+ yrs experience in a product marketing role for a B2B SaaS company

  • Relevant experience in strategy consulting, customer advocacy, content marketing, or customer success is a plus

  • Well-rounded business athlete — with a strong mix of strategic thinking, business acumen, storytelling, creativity, and operational discipline

  • Master communicator who can distill complex, technical ideas into compelling messaging and collateral

  • Ability to thrive in ambiguous environments – excited about figuring out solutions to complex problems and executing on them

  • Experience launching new products and features to market in a fast-paced startup environment

  • A high-quality portfolio that demonstrates your ability to write and deliver content

  • Insatiable curiosity, a passion for understanding customers, and a deep empathy for product teams

  • Excellent interpersonal skills that enable you to build champions with internal and external stakeholders across diverse teams

  • BA/BS degree or equivalent experience; MBA a plus


Salary Range:

Zone A:

San Francisco/Bay Area: $154,000 - 192,000



You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k

📚 A budget for your professional development and ongoing learning

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

About productboard

In January 2022, we closed our $125M Series D round, which put us into the Unicorn category of companies, with a valuation of $1.7B.

  • Join at the golden startup age — established stability of a Unicorn with space for individual impact
  • You’ll enjoy an exciting team atmosphere, building a whole new category of software.
  • You can help change the way that products are built all over the world.
  • We iterate quickly, and decisions are fast. You’ll have a voice in what we do and see the impact of your work.
  • We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets.
  • We are recognized as one of the hottest tech startups on the market today, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on and are regularly recognized for our company culture.

About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to ourPeople of Productboard podcast, or check out ourInstagram profile andPeople of Productboard FB page for more info about life at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard.

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and ourDiversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.