Join the Credo family

Senior Channel Sales Manager

IP Fabric

IP Fabric

Sales & Business Development
Boston, MA, USA
Posted on Thursday, April 11, 2024

About IP Fabric

Join a pioneering force in network automation!

At IP Fabric, we're on a mission to define and lead the technology space of network assurance. As we take strides towards realizing this ambitious goal, we're in search of the sharpest minds to join our diverse and distributed team, helping us shape the future of network assurance. After securing a series B investment, we are continuing to grow the business, spanning across Europe, the U.S., and far beyond.

The opportunity to join us as a Senior Channel Sales Manager at IP Fabric is an exciting one as you’ll have the chance to essentially build the partner network from scratch, having a transformative impact on our growing business in the U.S. The ideal candidate will come on board with a strong network of relevant existing partnerships to rapidly mature our partner network in the U.S.

Our channel strategy currently focuses on VAR’s, SI’s and MSP’s with the aim to have 35% of new business revenue generated via channels by the end of 2024.

What You'll Do:

  • Lead the development and execution of channel sales strategies to drive revenue growth, focusing on launching new services and building revenue streams with partners.
  • Identify, recruit, and onboard new channel partners, prioritizing those with a track record of innovation and growth.
  • Collaborate closely with partners and internal marketing peers to design and implement joint marketing and sales programs.
  • Proactively identify and address blockers or inefficiencies in the channel sales process, taking a hands-on approach to finding solutions.
  • Partner with US Account Executive team and sales leadership to leverage the partner ecosystem to expand the reach of current opportunities and increase conversion rates. Our Account Executive team operate in a channel-first motion so all deals need to be taken to a partner. You’ll be expected to leverage this fact to help grow reach within partner sales teams and find new opportunities.
  • Own the regional partner event and campaign plan from design to execution, ensuring alignment with company objectives and reporting on outcomes achieved.
  • Establish and nurture strong relationships with key stakeholders, including regional sales leadership, account owners, and technical teams, to drive partner engagement and success.
  • Work closely with internal teams, particularly marketing and product, to align channel sales efforts with overall company strategy and messaging, staying on top of industry trends and the competition.

**This is a senior individual contributor-level role

What You'll Need:

  • Minimum 5 years of channel sales or partner management experience, with a proven track record of launching new services and driving revenue growth within a startup or rapidly scaling environment.
  • An ability to quickly grasp technical solutions, ideally with networking experience, so you can quickly take our value-prop to your existing network.
  • Strong business development skills, with the ability to spot and address blockers or inefficiencies in the sales process quickly.
  • Demonstrated success in building and maintaining relationships with diverse stakeholders, including partners, internal teams, and customers.
  • Existing network of regional and national partners (MSP, VAR, SI) preferred, with a focus on quality over quantity.
  • Ability to work effectively in a fast-paced, dynamic environment, with a results-driven mindset and strong analytical abilities.
  • Proficiency in CRM software and other sales tools, with the ability to leverage data to inform decision-making.

Why Join Us:

IP Fabric isn't just a workplace; it's an opportunity to pioneer change. Join a passionate team that values innovation, collaboration, and excellence. As the leader of our U.S. Channel Sales function, you'll have the opportunity to make impactful decisions and drive meaningful change while helping us define a segment.


  • 25 days of paid vacation + 5 sick days

  • Competitive Commission Structure

  • Health, Dental and Vision Insurance

  • Employer-matched 401(k) plan