Founding Sales Lead

Location: London hybrid ·

Contract: Full-time permanent

Reports to: Venture MD

Cera is Europe's largest HealthTech company — $500m in revenue, 10,000+ carers and nurses, 2.5 million patient visits a month. We've built the largest home healthcare dataset in Europe and used it to reduce hospitalisations by up to 70%, saving the NHS more than £1bn.

Now we're backing something new. One of the ventures in our portfolio is building an AI-powered platform that's already transforming how frontline workforces are managed. We have a suite of AI agents that are live, in production, growing 40% month on month with a pipeline of mid-to-enterprise deals.

We can't say much more here. What we can say: this is a first sales hire role, working directly with the MD of the venture, with the full backing and infrastructure of Cera behind it. You'll own the commercial engine end to end — first outreach to signed contract, positioning to pricing, CRM to forecast — and build the sales function around you.

This is a career maker. We're already hiring the next two commercial heads — you'll help pick them and set the standard they work to.

If that sounds like too many hats, this isn't for you. If it sounds like the role you've been waiting for, keep reading.

What you'll do:

• Split the book with the Venture MD — take on as much as you can land
• Run the full sales cycle: outbound, discovery, pilots, procurement, close
• Build the playbook: messaging, pricing, objection handling, forecasting
• Shape the product with engineering — you're the bridge from customer to dev
• Design pilots that prove ROI, then convert them to contracts
• Lay the foundation for a sales function others will join — then hire them

About You:

• 5+ years in B2B SaaS sales, ideally health-tech, HR/recruitment tech, or workforce platforms
• You have successful founding AE experience in a B2B startup, or top revenue maker in a B2B scale-up
• You're a hunter — confident self-sourcing pipeline, not waiting for leads
• You've built from nothing before, not just inherited a book
• Strong on consultative selling, ROI storytelling, and navigating complex procurement
• Comfortable in ambiguity, energised by ownership
• Based in the UK with ability to be in London regularly

Desirable:

• Sold into care providers, staffing or recruitment companies, or complex regulated environments
• Selling AI features or products
• You have been, worked closely with, or sold to recruitment or HR professionals

The UK's health sector is in a workforce crisis. We're fixing it. Come sell something that actually matters — backed by the company that's already changed how Britain does care.